WHO: Actor, author of Extra Lean, and host of Extra, Mario Lopez will serve as host along with Lo Bosworth, who will be kicking off the 2010 NIVEA “Good-bye Cellulite, Hello Bikini Challenge,” during Cosmopolitan magazine’s third annual Bikini Bash, presented by NIVEA. Hundreds of women in bikinis will gather at Las Vegas’ Planet Hollywood Resort & Casino to spell out the word C-O-S-M-O for an aerial photograph that will be featured in the August 2010 issue of Cosmopolitan.
WHAT: North America’s largest swimsuit photo shoot will feature beauty loot gift bags, a Cosmopolitan mock cover photo booth, complimentary back massages in the NIVEA cabana, hunky sunscreen ambassadors, airbrush tattoos, summer hairstyle touch-ups from Rusk, beach bronzing from Guerlain Terracotta and Las Vegas celebrity DJ Mika spinning the hottest tunes. Also, don’t miss special musical guest performers Bruce Waynne and Dirty Swift (The Midi Mafia).
As an extra incentive, the first 1,000 girls to arrive will receive free limited edition designer bikinis from NIVEA designed by Shay Todd.
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