U by Kotex, a new line of feminine care products from Kotex, launched the Declaration of Real Talk Campaign today. Inspired by the beauty and fashion industries, U by Kotex includes tampons, pads and liners, characterized by bold black packaging with brightly colored accents and wrappers – a change from the institutional look of the feminine care aisle!
This campaign was created to empower girls and women to take control of their health and bodies. You and your readers can join the campaign by signing the declaration or recording an empowering statement at http://www.ubykotex.com. For every person who joins the movement, U by Kotex will make a $1 donation to Girls For A Change.
The new advertising campaign, which takes a different approach to the category, can be seen on the Web site or on YouTube.
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