COVERGIRL Clean Makeup for Clean Water

This past September, actor Dania Ramirez, the newest spokesmodel for COVERGIRL and the face of COVERGIRL Clean Makeup’s new Sensitive Skin formula, returned to her native Dominican Republic to help deliver a year’s supply of clean drinking water to villages in need as part of the Campaign.

“I was thrilled to be back in my home country to help COVERGIRL deliver clean drinking water,” she says. “I know firsthand that a shortage of safe drinking water can be a matter of life or death. When I was growing up, at times we had to boil our water before drinking it so we didn’t get sick or worse.

That’s why I’m so proud to be part of the COVERGIRL Clean Makeup for Clean Water Campaign and to help save lives in my home country and other areas of need. I love that COVERGIRL Clean Makeup is sensitive to your needs and to the needs of the world.”

In the Dominican Republic, Dania and the COVERGIRL team joined forces with CSDW and Population Services International (PSI), an organization that works in partnership with CSDW across Latin America and helped facilitate the delivery of clean drinking water in the Dominican Republic for the COVERGIRL Clean Makeup for Clean Water Campaign.



COVERGIRL is making it possible for their consumers to join the global effort to supply clean, safe drinking water to children in need. Starting today, COVERGIRL consumers can enter an online contest by submitting a short video explaining how you give back to make the world a better place and why this makes you beautiful, inside and out. For every entry received, COVERGIRL will provide one week’s worth of clean drinking water to a child in need. Entrants also have a chance to win a humanitarian trip to Africa as part of the next Clean Makeup for Clean Water mission. Visit http://www.covergirl.com/clean/landing.jsp to enter and learn more about the COVERGIRL Clean Makeup for Clean Water Campaign.

This contest will conclude on June 30th, 2010.